Digital marketing is the component of promotion that uses the Internet and online-based technologies such as desktop computers, mobile phones, and other online media and platforms to promote products and services. It involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior.    Benefits of Digital Marketing Small businesses often struggle to compete with big companies. Digital marketing helps them compete. All information is accessible at any time or place It helps understands consumer’s demand and what to do to improve them It is able to reach all mobile users world wide. It allows businesses to segment customers based on their interests and engagement history to create personalized experiences. Types of Digital Marketing Social media marketing: It means driving traffic and brand awareness by engaging people online. You can use it to highlight your brand, products, services etc. on social media like Facebook, Instagram and more Website Marketing: Companies often use their own website as the main point of their digital marketing activities. The most effective websites represent the brand and its products and services in a clear and memorable way as well as fast-loading, mobile-friendly, and easy to navigate. Search Engine Optimization (SEO): Search engine optimization is a online marketing strategy to help a website appear in results when users look up a word or something related to it in search engines like Google. SEO is effective for all organizations, including small and big enterprises. Search engine marketing (SEM) involves purchasing ad space in search engines to showcase ads for products in search results. Pay-Per-Click Advertising: PPC advertising enables marketers to reach audiences on news and other websites through paid ads. Marketers can set up PPC campaigns on Google, X, Pinterest, and Facebook etc. and show their ads to people searching terms related to their products or services. Affiliate marketing: It is a tactic that lets someone make money by promoting another person’s business. It works using a revenue sharing model. When you’re the affiliate, you get a commission every time someone purchases the item that you promote.